Technical seo can be reffer as to improving the site’s speed and visibility in search engines in order to crawl and index easily and to remove any technical issues to improve its performance.the speed can be audited on different SEO tools like Screaming Frog, SEMrush, GT Matrix and PageSpeed Insightsetc.
the key pillars of technical seo
crawlability:
crawlability is a proccess of the web in which it discovers and identify the content.
Indexation:
indexation is after crawlability or discovery the identify the content and making it available for search quaries.
page speed:
page speed considers as a ranking factor one have to optimize its page speed in order to satisfy its users and for better user experience.
Mobile friendliness:
as there is alot of usage of mobile around the globe,there for optimization of website is crucial and need of the moderen world.
site security(SSL):
SSL or HTTPS provides its users a secure enviroment and connection.for example the password of the user and any kind of credit usage and also user experience.
Structured data:
this provides a code formate or language which search engines understands.
types of strucured data
Articles
Products
Local businesses
Events
Sitemaps:
Sitemaps helps search engines to understand the contents and makes it easy to crawl and index.
XML sitemap
HTML sitemap
Robots.txt:
A file which tells to search engines to which data to crwal and which do not to crawl.
The command is like this
Google bots:/
Allow:/
Disallow:/
Canonical tags:
It identifies the original URL and ignores the duplicate version of the URL.
Conclusion
technical SEO is essential for ensuring your website is crawlable, fast, and search-engine friendly. By optimizing site structure, fixing errors, and improving performance, you create a solid foundation for better rankings and user experience. Prioritizing technical SEO sets the stage for long-term online success.